IMPROVE THE VISITOR EXPERIENCE AT WINERIES, WINE TOURISM, CAVA CELLARS, EVENTS…
At AP PHOTO we welcome the era of on-demand, on-site, instant label personalisation.
Make that unique drink in your catalogue connect with the buyer’s emotions. Discover how to boost sales in your winery, sales room or at events by adding a personal, unique touch to the label of every bottle of wine, cava, liqueur or beer, in a fully automated way.
Making Personalisation a Reality
ACTIVATE EMOTIONS!
Wine, cava, beer or liqueur: more than a drink, it is a whole experience that accompanies us in unique moments, with unique people.
With AP CustomLabel you will captivate the buyer of a drink with innovation and a unique, emotional touch personalised exclusively for them. Best of all, the system makes sure a photo from a mobile phone ends up as part of an adhesive label that is printed instantly and ready to stick on a bottle. Anyone, including staff with no specialist training, can manage label printing.
Give the visitor or buyer the chance to imagine the moment when they will give that unique bottle as a gift to celebrate, to remember and above all to strengthen emotional bonds. Make your drink part of something so heartfelt, creating a truly emotional product with high added value.
AP CustomLabel is made and designed for you
If you are a wine or cava producer, or even a small craft brewery that runs guided tours, tastings or events, or if you are a drinks distributor for hotels or event venues, we can help you improve your results.
You will be able to offer visitors to a winery, a tasting, a food pairing, etc. a heartfelt gift of high added value: “Personalise your label with your most cherished photo“.
Personalise bottles for events with an image of the guest of honour, a newlywed couple, a group of friends or a corporate logo for a business event, together with a unique message, and make the event truly special.
If you are a drinks distributor, you can offer hotels and event venues a personalisation service without depending on third parties or another internal department. They only need to send you a photo and a text, and you can complete personalised orders even from your own warehouse.
The Label Personalisation Process
The label design
The label is a fundamental aspect of any product, and how it is handled will be very personal and different depending on whether you are a winery, promote a beer brand at festivals or personalise bottles for events. In any case, we will integrate the label design you provide into the system so that it works perfectly.
Quick and Easy
To get your personalised labels, simply connect a smartphone or tablet to the Wi-Fi network generated by the unit itself, then open a website via a QR code, where you can start the process:
1.- Select a photo from your device, whether a snapshot of the moment or a picture from your gallery.
2.- Write a short text with a heartfelt phrase, a greeting, a date, whatever you like.
3.- Check the preview of the label and, if everything looks right, send the label to the system.
Create as many personalised labels as you like!
Once the process is finished, just go to the counter and, in the blink of an eye, your personalised label will be ready to adorn your bottle, which will now be unique.
The experience is quick, simple and, most importantly, memorable.
…and if you are a drinks distributor who wants to prepare personalised orders, you can also run the process from a computer connected to the network, making work in B2B environments smoother.
Print quality
EPSON C4000e printer: undoubtedly the best partnership.
For this project we have included a printer highly specialised in colour labels, capable of printing in photo quality. It can also handle very small print runs (1, 2, 3… labels) as well as medium-to-large runs, covering every possible scenario.
The label we print is water-resistant and, if you wish, it can also be ice-bucket proof and withstand being submerged in water without the ink smudging or the label peeling off the bottle, so you can use the personalised bottle normally.
Implementation
The label personalisation system takes up very little space, so it can be placed wherever you like: in the sales room, a hall, a reception, a shop, etc.
AP CustomLabel generates its own Wi-Fi and does not need an internet connection to work, so even in places with no internet or poor mobile coverage your customers can create personalised labels. Personalisation has never been so accessible and simple.
We also offer a fully portable version so you can easily move AP CustomLabel and use it wherever you want. Everything you need is pre-installed in a trolley-style transport case with wheels. Open the lid, plug it in and start personalising within minutes, with no installation of any kind.
VIEW PRODUCTS
Personalise Your Success
At AP PHOTO, we understand the importance of differentiation and the need to create new arguments to stimulate sales.
The AP CustomLabel unit lets you offer your customers a unique, personalised experience they will not forget, thanks to this new integration.
Don’t miss the chance to stand out in the world of personalisation. Contact us today to find out more about how AP CustomLabel can take personalisation to new heights and help you increase your sales!
